Sökning: "Julia Lazar"
Hittade 1 uppsats innehållade orden Julia Lazar.
1. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. LÄS MER
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