Sökning: "Karl Sundén"

Hittade 1 uppsats innehållade orden Karl Sundén.

  1. 1. Extern kommunikation av arbetsgivarvarumärken - en studie av olika kommunikationskanaler och metoder

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Christian Sundén; Adnan Zeljkovic; Karl Lindhe; [2011]
    Nyckelord :arbetsgivarvarumärke; extern kommunikation; rekrytering; marknadsföring; interaktion; employer brand; external communication; recruitment; marketing; interaction; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to examine employer brand communication towards the labour market and what account employers should take when they design their brand message, what communication channels and methods employers can use today, what are the limitations and potentials with these, the impact of any spill-over effect and what employers have to take in to account in their future communication. Methodology: A qualitative research method has been selected with the use of semi-structured interviews. LÄS MER