Sökning: "Karl Viklund"

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  1. 1. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Karl Swalander; Kim Utas Viklund; [2017]
    Nyckelord :employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

    Sammanfattning : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. LÄS MER