Sökning: "Katerina Papadopoulou"
Hittade 1 uppsats innehållade orden Katerina Papadopoulou.
1. Electronic Word-of-Mouth through Social Networking Sites : How does it affect consumers?
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Researchers, companies and managers have for a long time accepted word-of-mouth as being a crucial marketing activity, since it is extremely effective in shaping consumers’ attitudes and behaviour. Nowadays, the Internet has become a major part of many peoples’ daily lives, and social networking sites attract millions of individuals from all around the world. LÄS MER
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