Sökning: "Katharina Bierling"
Hittade 2 uppsatser innehållade orden Katharina Bierling.
1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER
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