Sökning: "Kathleen Bier"

Hittade 2 uppsatser innehållade orden Kathleen Bier.

1. 1. From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Madalina Manole; Kathleen Bier; [2018]
   Nyckelord :servitization; brand identity; CBIM; customer-centricity; product-centricity; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore the effects on the elements of a company’s brand identity when a firm is moving towards a customer-centric orientation by engaging in the process of servitization. By utilizing a single case study, we aspire to examine how the servitization elements portray the servitization level, as well as which elements of the Corporate Brand Identity Matrix are affected by the elements of the servitization process. LÄS MER

3. 2. From Clicks to Bricks – The Impact on Brand Resonance

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Kathleen Bier; Katrin Katana; Janina Stara; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER