Sökning: "Kevin Salehi"

Hittade 1 uppsats innehållade orden Kevin Salehi.

1. 1. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Nyckelord :Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Sammanfattning : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. LÄS MER