Sökning: "Kristina Netterlid"

Hittade 2 uppsatser innehållade orden Kristina Netterlid.

1. 1. Simply that Complex

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Marika Jonsson; Kristina Netterlid; [2016]
   Nyckelord :productization; software; buyer-seller relationships; network structures; purchasing organization;

   Sammanfattning : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. LÄS MER

3. 2. Femvertising - Icke stereotypisk reklam med kvinnostärkande budskap

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Stephanie Hornevall; Kristina Netterlid; Aleksandra Srdic; [2015]
   Nyckelord :femvertising; incongruence; equality; stereotypes; advertising;

   Sammanfattning : In today's media landscape, advertising is dominated by stereotypes due to the perceived contradiction that exists between exposing different forms of beauty and simultaneously communicating in an efficient way. Theories imply that attractiveness sells, however researchers have shown that this might not always be true. LÄS MER