Sökning: "Kunthika Macharoensak"

Hittade 1 uppsats innehållade orden Kunthika Macharoensak.

1. 1. VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB

   Magister-uppsats, KTH/Industriell marknadsföring

   Författare :Kunthika Macharoensak; [2012]
   Nyckelord :brand identity; brand awareness; branding in hi-tech environment; market complexity; VoIP branding; MVNO branding; corporate base perspective; consumer base perspective; market research; VoIP; MVNO; varumärkesidentitet; varumäketshantering; marknadsundersökning;

   Sammanfattning : A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. LÄS MER