Sökning: "LVMH"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet LVMH.

  1. 1. Hennessy to Henny: Brand Hijacking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

  3. 2. There’s a Snake in My Boot!

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Nyckelord :Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Sammanfattning : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. LÄS MER

  4. 3. Evolution of the governance of projects within a program

    L2-uppsats, KTH/Organisation och ledning

    Författare :Tiphaine Enjalbert; [2013]
    Nyckelord :Program; Project Governance; Steering Committee; Sponsor;

    Sammanfattning : In this thesis is discussed the evolution of the governance for the projects constituting a program. The different kinds of programs are first presented. A strong focus is given to the analysis of the actors of the governance and their role. LÄS MER

  5. 4. Luxury Sector in China : Behaviours toward French Luxury Brands

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Stéphanie Thomas; Valentin Alexandre; [2012]
    Nyckelord :China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

    Sammanfattning : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. LÄS MER

  7. 5. Luxury fashion web-shops, a successful distribution channel?

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Nyckelord :luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Sammanfattning : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. LÄS MER