Sökning: "Larry Martin"

Hittade 1 uppsats innehållade orden Larry Martin.

  1. 1. Visuell kommunikation på Instagram : @swedishtonic

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Felicia Sandman; Märta Hagberg; [2018]
    Nyckelord :Visual communication; brand building; brand identity;

    Sammanfattning : The purpose of this study is to examine how a new startup-company are using visual communication on the social media platform Instagram to build a brand identity. The study is based on a case study about the beverage company Swedish Tonic and how they use Instagram to brand themselves and demonstrate their identity. LÄS MER