Sökning: "Laure Larcher"

Hittade 1 uppsats innehållade orden Laure Larcher.

  1. 1. Communication of natural beauty products companies

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Suzie Bertrand; Laure Larcher; [2009]
    Nyckelord :communication; organic; cosmetics; france;

    Sammanfattning : Throughout this work, this study tries to understand “how organic cosmetics companies advertise through magazines?” In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. Then, we will analyze qualitatively and quantitatively the organic cosmetics’ communication in fashion and health magazines. LÄS MER