Sökning: "Lena Lernberg"

Hittade 1 uppsats innehållade orden Lena Lernberg.

  1. 1. Bostadsbranschens väg in i upplevelseekonomin : Kan fastighetsmäklarens arbete omvandlas till en säljande upplevelse?

    Kandidat-uppsats, Institutionen för ekonomi

    Författare :Annabella Wall; Lena Lernberg; [2009]
    Nyckelord :Upplevelseekonomi; Fastighetsmäklare; Homestaging; Bostadsvisning;

    Sammanfattning : The civilization has taken a step from the industry society to a service oriented culturewhere the physical differences between different products have decreased in value for the customers. The differentiation is more about senses, esthetical symbols and design. Modern economy is more and more focused on consuming and produce dreams and lifestyles. LÄS MER