Sökning: "Leon Dahl"

Hittade 1 uppsats innehållade orden Leon Dahl.

  1. 1. Personlig_Bankman - En kvantitativ undersökning om bankers kommunikation på Twitter

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Martin Gustavsson Dahl; Leon Burling; [2014]
    Nyckelord :Banks; social media marketing; high involvement; WOM;

    Sammanfattning : Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2. LÄS MER