Sökning: "Leon Nudel"
Hittade 2 uppsatser innehållade orden Leon Nudel.
1. Nudge is all around - but what is around the nudge?
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Nudge theory has become widely popular and influences a variety of fields and policy decisions. Most research done on nudging has focused on the task structure, the environment where the decision is made, and its behavioral effect. The task structure surplus (i.e. LÄS MER
2. På jakt efter den produkt som flytt - en studie om uppskjuten produktlansering och dess effekter
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. LÄS MER
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