Sökning: "Leonie Schreck"

Hittade 1 uppsats innehållade orden Leonie Schreck.

  1. 1. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods

    Magister-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Anne Dybdal Andersen; Leonie Schreck; [2018]
    Nyckelord :Augmented reality; purchase intention; online retail; e-commerce; Swedish millennials; shopping goods; consumer perception; online shopping experience;

    Sammanfattning : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). LÄS MER