Sökning: "Leonie Schreck"
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1. Enhancing consumers' purchase intention by augmented reality : The relationship between augmented reality and Swedish millennials’ online purchase intention of shopping goods
Magister-uppsats, Högskolan Dalarna/FöretagsekonomiSammanfattning : Aim The aim of the study is to test the relationship between augmented reality and the Swedish millennials’ purchase intention of shopping goods. Methods A survey was distributed online to Swedish millennials (born between the years of 1982 and 2000). LÄS MER
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