Sökning: "Lina Ekerbäck"
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1. Kunden som varumärkesskapare
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. LÄS MER
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