Sökning: "Lina Jacinaite"

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  1. 1. Business Relationships in the context of De-internationalization : A Case Study of Swedish SMEs

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Julien Deplasse; Lina Jacinaite; [2013]
    Nyckelord :Business relationships; de-internationalization; internationalization; SMEs; constructs of business relationships; key factors of internationalization;

    Sammanfattning : Every firm in the world in one way or another is touched by the prevailing globalization trend. In order to survive in the 21st century businesses in every industry are taking steps to expand through trade outside their home markets.  Thus this global expansion evokes stimulus by firms to internationalize. LÄS MER