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  1. 1. The Store - The Physical Place of Branding

    Uppsats för yrkesexamina på grundnivå, Företagsekonomiska institutionen

    Författare :Lina Karanikas; Torun Öhman; [2008]
    Nyckelord :Branding;

    Sammanfattning : Abstract The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. LÄS MER