Sökning: "Lina Yan"

Hittade 3 uppsatser innehållade orden Lina Yan.

  1. 1. The Social Media and SMEs Business Growth : How can SMEs Incorporate Social Media

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Lina Yan; Carol Musika; [2018]
    Nyckelord :Social media; SME; business growth; social media implementation.;

    Sammanfattning : Background: The dramatic increase of the popularity of social media has affected in a large extent how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained huge attention from both academic and industrial sectors. LÄS MER

  3. 2. The Impact of Trust on the Mobile Commerce Adoption in Tourism Industry

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lina Yan; Natacha Abdou; [2017]
    Nyckelord :Mobile commerce; Trust; Uncertainty Avoidance; Tourism industey;

    Sammanfattning : The purpose of this study is explaining the effect of trust on consumers mobile commerce adoption under the influence of cross-cultural effects in the tourism industry.  This research applied a quantitative method, with a total sample size of 200. The collected samples are coming from China and France in the tourism industry. LÄS MER

  4. 3. An Exploratory study of Interproject learning mechanisms and Project competencies of Consultancy firms in Sweden; perceptions of project management practitioners

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Wise Mainga; Lina Yan; [2009]
    Nyckelord :Interproject learning mechanisms; project competencies; project-based firms; Knowledge transfer; Consultancy sector;

    Sammanfattning : Increased globalization has come with it increased competition, multitude of international competitors, dramatic and frequent changes in customer tastes, shorter product life cycles, and frequent and rapid technological/product upgrading. Resultant competitive pressures have led to the emergence of two trends among some firms and industries. LÄS MER