Sökning: "Linda Dosekova"

Hittade 1 uppsats innehållade orden Linda Dosekova.

1. 1. Employer Branding amongst Millennials in the Hospitality Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elena-Sophie von Rheden; Linda Dosekova; [2018]
   Nyckelord :employer branding; dis identification; Millennials; hospitality; Business and Economics;

   Sammanfattning : The purpose of this study is to reveal and enable a deeper understanding and provide a more refined view on the intersections of employer branding, and (dis)identification, through the empirical focus on Millennials, based in the hospitality context. This is investigated by asking two research questions: “how is the employer brand presented to Millennials in Hotels International?” and “how is the employer brand perceived by Millennials in Hotels international?” This has given rise to a new framework that explicitly distinguishes between brand (dis)identification and organizational (dis)identification, and which is our main contribution to academic and corporate practitioners. LÄS MER