Sökning: "Linh Pham Thi Diep"

Hittade 1 uppsats innehållade orden Linh Pham Thi Diep.

1. 1. Brand Positioning : The Case Study of Castello Banfi in Hong Kong

   Magister-uppsats, Mälardalens högskola; Akademin för hållbar samhälls- och teknikutveckling

   Författare :Jacopo Longhi; Linh Pham Thi Diep; [2009]
   Nyckelord :Castello Banfi; Hong Kong; brand positioning; brand identity; wine.;

   Sammanfattning : Program Course: MIMA‐International  Marketing,  Master  Thesis  EF0705   Title  name:   Brand Positioning: The case study of Castello Banfi in Hong Kong   Authors:   Jacopo Nicolò Longhi (851016-T097)                                                                                                                                                                                                                             Pham Thi Diep Linh  (851020-T141) Tutor:    Konstantin Lampou Problem:                      What should be a position for Castello Banfi brand in Hong Kong market? Purpose:   Theoretically, the main purpose of this paper is to study the approach to the positioning of a brand. Practically, the case study of the Banfi brand in Hong Kong market will be studied. LÄS MER