Sökning: "Linn Mellgård"

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  1. 1. Local Celebrity Endorsement : Can You Go Far by Staying Close?

    Kandidat-uppsats, Internationella Handelshögskolan

    Författare :Sara Ekberg; Linn Mellgård; Magdalena Micko; [2010]
    Nyckelord :Celebrity Endorsement; Local Celebrities; Well-known Celebrities; Celebrity Capital; Reputational Capital; Marketing Communication; Communication Effectiveness;

    Sammanfattning : Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. LÄS MER