Sökning: "Lisa Sterner"

Hittade 4 uppsatser innehållade orden Lisa Sterner.

  1. 1. Foreign Exchange Rate Derivatives and Firm Value

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Love Kalms; Maja Sterner; Lisa Sterner; [2023]
    Nyckelord :derivative; hedging; exchange rate exposure; firm value; Tobin’s Q; Business and Economics;

    Sammanfattning : Using Tobin’s Q as an approximation of firm value, this paper aims to examine the effect of foreign exchange rate derivatives on firm value. Risk management is viewed by many as one of the most vital aspects of corporate- and business strategy. LÄS MER

  3. 2. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Lazar; Lisa Sterner; [2018-07-03]
    Nyckelord :Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Sammanfattning : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. LÄS MER

  4. 3. Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linnea Berg; Lisa Sterner; [2015]
    Nyckelord :Marketing; Instagram; social media; social media marketing; marknadsföring; sociala medier; Instagram;

    Sammanfattning : The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. LÄS MER

  5. 4. Fäste för ramar

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Författare :Helena Gunnarson; Maria Johansson; Lisa Sterner; [2001]
    Nyckelord :snabbfäste; kabelgenomdragning; snabbfäste utan rörliga delar; ram;

    Sammanfattning : Syftet med detta examensarbete har varit att ta fram ett snabbfäste för ramar åt Roxtec International AB på Verkö i Karlskrona. Examensarbetet har följt metoden för Integrerad produktutveckling av Fredy Olsson. Av denna metod har två områden berörts: Principkonstruktion samt Primärkonstruktion. LÄS MER