Sökning: "Louise von Sterneck"

Hittade 1 uppsats innehållade orden Louise von Sterneck.

1. 1. Värdeskapande aktiviteter online : En kvalitativ studie om kunders upplevelse på e-handelsplattformar

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Andrea Asplin; Louise von Sterneck; [2018]
   Nyckelord :E-commerce; value-adding activities; customer value; fashion industry; E-handel; värdeskapande aktiviteter; kundvärde; modebranschen;

   Sammanfattning : Background: Even though the fashion industry has grown to become one of the most digitized and consumed industries in the world, it seems to be an issue for physical fashion companies to break through within ecommerce. This is due to the lack of ability for physical companies to adapt to the digital development and the changing customer behavior prevailing on the internet. LÄS MER