Sökning: "Love Toll"

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  1. 1. Love me tänder : En studie om offentliga och privata företags kundrelationer med exempel från tandvården

    Kandidat-uppsats, Institutionen för samhällsvetenskaper

    Författare :Erika Öhman; Malin Toll; [2013]
    Nyckelord :Competition; new public management; public; private; health care; dental care; customer; patient; integrated marketing communications; planned messages; service messages; unplanned messages; Konkurrensutsättning; new public management; offentligt; privat; vård; tandvård; kund; patient; integrerad marknadskommunikation; planerade budskap; servicebudskap; oplanerade budskap;

    Sammanfattning : In the early 1990’s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society. The first chapter examines how the public sector and especially health care, is financed and managed. LÄS MER