Sökning: "Loyalty Scheme"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Loyalty Scheme.

  1. 1. Leveraging Service Recovery as a Marketing Tool

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Daniel Mubiru; Fiona Nyamache; [2023]
    Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

  3. 2. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
    Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

  4. 3. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

    Master-uppsats, KTH/Radio Systems Laboratory (RS Lab)

    Författare :Uri Arta Ramadhani; [2017]
    Nyckelord :Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

    Sammanfattning : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. LÄS MER

  5. 4. Exklusivitets- och trohetsskapande rabatter - En åtskillnad utan skillnad

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Thomas Bergdahl; [2017]
    Nyckelord :EU-rätt; EU law; konkurrensrätt; competition law; antitrust; rabatt; rabatter; rebates; exklusivitetsrabatter; trohetsrabatter; exclusivity; lojalty; Intel; Law and Political Science;

    Sammanfattning : Sedan avgörandet i Hoffmann-La Roche, som meddelades 1979, har EU-domstolen framhållit att rabatter som är villkorade med exklusivitet utgör missbruk av dominerande ställning i den mening som avses i artikel 102 FEUF. I Hoffmann-La Roche tillämpades ett formbaserat angreppssätt genom vilket exklusivitetsrabatterna presumerades inneha konkurrensbegränsande ändamål till sin natur och var därför otillåtna. LÄS MER

  7. 5. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    Magister-uppsats,

    Författare :Jesus Mendoza; Daniel Gonzalez; [2016]
    Nyckelord :loyalty; customer reward program; grocery store; share of wallet;

    Sammanfattning : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. LÄS MER