Sökning: "Loyalty programs"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden Loyalty programs.

  1. 1. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  3. 2. Långsiktiga kundrelationer : En kvalitativ studie om detaljhandelsföretagens implementering av medlemskapsprogram för att främja kundlojalitet

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Ninorta Aslan; Hibak Jama; [2023]
    Nyckelord :Membership program; customer loyalty; loyalty program; retail; marketing strategies;

    Sammanfattning : In a time where the retail sector is undergoing continuous changes and increased competition, establishing and maintaining long-term customer relationships become increasingly critical for a company's success. Marketing constitutes the core of creating and communicating value to customers, as well as sustaining robust customer relationships. LÄS MER

  4. 3. What Dictates Consumer's Loyalty?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustav Moberg; [2023]
    Nyckelord :Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Sammanfattning : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. LÄS MER

  5. 4. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Yidan (Nickia) Liang; [2023]
    Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

  7. 5. Digital transformation in interior design industry using human-centered design : Addressing internal limitations in the furniture, fixtures, and equipment department and enhancing satisfaction of corporate clients and interior design professionals of UAE-based interior design company

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Yuliya Urban; [2023]
    Nyckelord :;

    Sammanfattning : This research provides a comprehensive analysis of the commercial furniture sales industry, with a focus on identifying how digital technologies can be utilized to improve customer satisfaction. The study explores the various internal limitations that can impact customer satisfaction, such as communication breakdowns, lack of collaboration, and inefficient project management processes. LÄS MER