Sökning: "Lukas Jan"

Hittade 5 uppsatser innehållade orden Lukas Jan.

  1. 1. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lukas Dick; Jan Wessel; [2023]
    Nyckelord :Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Sammanfattning : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. LÄS MER

  3. 2. TECHNO-ECONOMIC ANALYSIS OF THE HYDROGEN SUPPLY CHAIN : A CASE STUDY OF THE SWEDISH INDUSTRY

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Jan Lukas Dautel; [2023]
    Nyckelord :Hydrogen; Hydrogen Supply Chain; LCOH; Electrolysis; MILP; Optimization; Hydrogen Production; Hydrogen Storage; Hydrogen Transport; Vätgas; Vätgas försörjningskedjan; LCOH; Elektrolys; MILP; Optimisering; Vätgasproduktion; Vätgaslagring; Vätgastransport;

    Sammanfattning : The European Energy system is currently transitioning towards a reduced use of fossil fuels and increasing use of renewable energy. Hydrogen as energy carrier for renewable electricity has a potential to play a significant role in this transition. LÄS MER

  4. 3. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Nyckelord :Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Sammanfattning : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. LÄS MER

  5. 4. Benefits of using offline & online methods in the internationalization process : A study of e-commerce companies in Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Björn Clarqvist; Lukas Andersson; Jaap-jan Zwart; [2017]
    Nyckelord :internationalization; online offline balance; Born Globals; The Uppsala Model; E-commerce;

    Sammanfattning : Technical advances have made it possible for small enterprises to go international already at inception since the internet has made the internationalization process cost-effective. With the existence of the offline and online arena, the companies have to consider how they allocate their resources between these fields; not allocating resources to offline methods can save money, but could reduce adaptation to the new market which can lead to reduced firm performance. LÄS MER

  7. 5. Skall man lita på sig själv eller be om hjälp? : Om attributionsprocesser i terapeutiskt förändringsarbete inom beroendefältet

    Uppsats för yrkesexamina på avancerad nivå, Ersta Sköndal högskola/S:t Lukas utbildningsinstitut

    Författare :Jan Strömfors; [2012]
    Nyckelord :Addiction; Attributional Theory; Potential Space; Locus of Control; Object Relations; Focus Group; Beroende; Attributionsteori; Övergångsområde; Locus of Control; Objektrelationer; Fokusgrupp;

    Sammanfattning : Inledning: I yrkesrollen kommer de flesta psykoterapeuter regelmässigt i kontakt med missbrukare som försöker ta sig ur sitt beroende. Ofta refererar de som lyckas med detta till begreppet "En kraft starkare än vi själva" som de menar sig ha tagit hjälp av för att tillfriskna. LÄS MER