Sökning: "Luxury experience"

Visar resultat 1 - 5 av 67 uppsatser innehållade orden Luxury experience.

  1. 1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  3. 2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  4. 3. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  5. 4. Ensamstående mammor : Utmaningar och svårigheter i vardagen

    Kandidat-uppsats, Malmö universitet/Institutionen för socialt arbete (SA)

    Författare :Mariam Khazal; Blerina Hajra; [2023]
    Nyckelord :single mothers; single; mother; mothers; challenges; struggles; everyday life; daily; emotional; social; health; support; social network; ensamstående mammor; ensamstående; mamma; mammor; utmaningar; svårigheter; vardagen; emotionellt; socialt; hälsa; stöd; socialt nätverk;

    Sammanfattning : As a single mother, you don’t always have the luxury of time for yourself or for your friends. In some cases you don’t even have any support from your family, friends, authorities or just society as a whole. It could get very lonely and draining. As opposed to a two-parent household, the responsibility is yours to carry alone. LÄS MER

  7. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER