Sökning: "Luxury industry"

Visar resultat 1 - 5 av 112 uppsatser innehållade orden Luxury industry.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

  3. 2. The Art of Shielding Luxury Brands: Defensive Strategies for Success

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
    Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

    Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

  4. 3. Does Brand Personality Beat Sustainability Claims?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER

  5. 4. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  7. 5. Konsten att skapa ett varumärke : En kvalitativ studie om hur skandinaviska modevarumärken inom premiumsegmentet arbetar med varumärkesbyggande

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ana Ristic; Lina Jörnhammar; Tove Höög; [2023]
    Nyckelord :brand; branding; brand identity; product mix; premium brand; fashion industry; varumärke; varumärkesbyggande; premiumvarumärke; varumärkesidentitet; produktmix; modeindustrin;

    Sammanfattning : Den globala modeindustrin är idag en av de mest konkurrenskraftiga branscherna i världen där särskilt premiumsegmentet har haft stor tillväxt på senare tid. I takt med att det regelbundet tillkommer nya företag på marknaden är det svårt för företag att särskilja sig från sina konkurrenter. LÄS MER