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  1. 1. Konkurrensbevakning - En kvalitativ studie av svenska B2C-företag

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Clarissa Skoglund; Måns Linder; [2017]
    Nyckelord :Competitive Intelligence; Competitive Analysis; Market Research; Business Intelligence; Competitive Action;

    Sammanfattning : Whether working within the clothing, electronics or FMCG-sector, every company today is facing immense competition affecting their margins and results. In an ever-changing world it is becoming increasingly important to track the development of your competitors. LÄS MER