Sökning: "MADS BRODERSEN"

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  1. 1. Packaging Design as a Brand-building Tool

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mads Brodersen; Penka Dobrinova Manolova; [2008]
    Nyckelord :Management of enterprises; Brand Communication; Packaging Design; Brand building; Företagsledning; management; Business and Economics;

    Sammanfattning : The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. LÄS MER