Sökning: "MADS BRODERSEN"
Hittade 1 uppsats innehållade orden MADS BRODERSEN.
1. Packaging Design as a Brand-building Tool
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. LÄS MER
Resultatsidor:
1