Sökning: "MAR in retail"

Hittade 5 uppsatser innehållade orden MAR in retail.

  1. 1. Hur konsumenter ser på att prova kläder genom augmented reality : En kvalitativ studie om hur konsumenter upplever klädprovning genom mobile augmented reality

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emelyn Celis; Alicia Edberg; [2022]
    Nyckelord :Augmented reality AR ; Mobile augmented reality MAR ; Mobile phone; Application; Virtual and Experience; Augmented reality AR ; Mobile augmented reality MAR ; Mobiltelefon; Applikation; Virtuell och Upplevelse;

    Sammanfattning : Augmented reality has in recent years become a topic that’s frequently discussed among business managers and marketing practitioners, due to the findings that support the technology's ability to influence consumer behavior. The technology is offering consumers exceedingly product information, a pleasurable shopping experience and a greater interactive interface. LÄS MER

  3. 2. Företags värdekedjor inom detaljhandeln – Hur dessa hanterat samhällets digitala transformation

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Carl Oskar Ahlqvist; Hampus Rydholm; [2020]
    Nyckelord :Value chain; digital transformation; digitization;

    Sammanfattning : Since the beginning of man, there has been great technological development. Both the industrial revolution and now, industry 4, are good examples of this. This has led to a big change both in our everyday lives as well as for companies and their daily operations. LÄS MER

  4. 3. Acceptans av mobil förstärkt verklighet (MAR) inom möbelbranschen

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Stefan Zhang; Belinda Quainoo; [2019]
    Nyckelord :MAR; Mobile Augmented Reality; Augmented Reality; TAM; Technology Acceptance Model; Retail; Mobile;

    Sammanfattning : Denna studie utreder hur användarna kommer att acceptera och använda en Mobile augmented reality app i möbelbranschen utifrån modellen Technology Acceptance Model (TAM). Därmed bidrar till den begränsade forskningen kring MAR inom Möbelbranschen. LÄS MER

  5. 4. A SCENARIO ANALYSIS OF AUGMENTED REALITY IN RETAIL

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Tim Ingevaldsson; Johan Lillestöl; [2018-08-02]
    Nyckelord :Mobile Augmented Reality; MAR; Augmented Reality; AR; Retail; Scenario planning; MAR in retail; AR in retail;

    Sammanfattning : The retail industry is undergoing one of the biggest transformation processes through history. In 2017, 8,053 stores were closed in the United States. This in comparison to 2008, during one of the worst financial crises for decades, when 6,613 stores were closed. LÄS MER

  7. 5. High Yield – A Late Bloomer’s Time To Shine?

    Kandidat-uppsats, KTH/Fastigheter och byggande

    Författare :Sonia Yosef; Julia Sommer; [2016]
    Nyckelord :High Yield; Corporate Bonds; Capital Struc-ture; Leverage; Real Estate; Real Estate Fi-nancing; Small and Medium-sized Enter-prises; High Yield; Företagsobligationer; Kapital-struktur; Skuld; Fastigheter; Fastighetsfinan-siering; Små och Medelstora Företag;

    Sammanfattning : Real estate companies are capital intense and bank loans represent the most common source of funding. However, the years following the latest financial crisis resulted in difficult terms and expensive bank loans, which cleared a path for alternative sources of funding. LÄS MER