Sökning: "MARKETING ACROSS CULTURES: A case study of IKEA Shanghai"
Hittade 1 uppsats innehållade orden MARKETING ACROSS CULTURES: A case study of IKEA Shanghai.
1. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai
Magister-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. LÄS MER
Resultatsidor:
1