Sökning: "MARKETING ACROSS CULTURES: A case study of IKEA Shanghai"

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  1. 1. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

    Magister-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Ying Pan; [2007]
    Nyckelord :IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

    Sammanfattning : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. LÄS MER