Sökning: "MARKETING case study"

Visar resultat 1 - 5 av 1766 uppsatser innehållade orden MARKETING case study.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

4. 3. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

5. 4. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

7. 5. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Nyckelord :Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Sammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER