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  1. 1. How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination

    Magister-uppsats, Institutionen för ekonomi

    Författare :Heini Kangasmäki; Maja Koskelainen; [2006]
    Nyckelord :Tourism; Marketing; Image; Decision Making Process; Dutch; Travel Agency;

    Sammanfattning : Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. LÄS MER