Sökning: "Malin Hornebrant"

Hittade 2 uppsatser innehållade orden Malin Hornebrant.

1. 1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Julia Henriksen; Malin Hornebrant; [2019]
   Nyckelord :;

   Sammanfattning : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. LÄS MER

3. 2. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Nyckelord :marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Sammanfattning : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. LÄS MER