Sökning: "Managerial attitudes"

Visar resultat 1 - 5 av 78 uppsatser innehållade orden Managerial attitudes.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. Kvinnor i karriären i Kriminalvården : En studie om kvinnors karriärmöjligheter på en svensk klass 1-anstalt

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Angelica Elioneri; Isabell Moqvist; [2023]
   Nyckelord :Gender equality; genus; attitudes and behaviour; invisible work; career advancement; role models in career; recruitment; Jämställdhet; genus; attityder och beteenden; det osynliga arbetet; att göra karriär; förebilder i karriären; rekrytering;

   Sammanfattning : Studien Kvinnor i karriären i Kriminalvården har sin utgångspunkt i begreppet jämställdhet. Svenska Kriminalvården är en statlig myndighet och måste, precis som alla som verkar inom svensk arbetsmarknad, se till att lagar och regler efterföljs. LÄS MER

4. 3. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rebecca Haddad; Ida Stigfur Strand; [2023]
   Nyckelord :Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

   Sammanfattning : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. LÄS MER

5. 4. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

7. 5. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Ida Hanhirova; Sophie Wellié; [2023]
   Nyckelord :Plant-based meat; Advertising; Claims; Sustainable consumption; Theory of Planned Behavior;

   Sammanfattning : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. LÄS MER