Sökning: "Managerial behavior"

Visar resultat 1 - 5 av 116 uppsatser innehållade orden Managerial behavior.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Working hard or hardly working. A critical discourse analysis of the quiet quitting phenomenon in the past decade.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Julia Lundberg; Petter Winberg; [2024]
    Nyckelord :Quiet quitting; Discourse; Counterproductive work behavior; Empty labor; Meaning of work;

    Sammanfattning : The concept of "quiet quitting," characterized by employees merely fulfilling minimum work requirements without going above and beyond, gained widespread attention on TikTok in 2022, however, the behavior existed before this. Surveys suggest that Sweden is one of the countries where quiet quitting is most prominent in the workforce. LÄS MER

  4. 3. PAY TRANSPARENCY AND BARGAINING POWER: A MIXED-METHODS STUDY.

    Master-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Axèle Arricot; [2023-10-20]
    Nyckelord :Pay transparency; bargaining power; gender pay gap; social comparison.;

    Sammanfattning : Through a mixed-methods approach consisting of a European-wide survey and qualitative interviews, while using a multinational company as my case study, I explore employees´ perceptions of pay transparency as an effective action to close the gender pay gap. I argue that women´s perceived weaker bargaining power, spurring from gendered social norms, is preventing them from reaching similar pay levels to that of men, as well as managerial positions in which they represent a minority, which participates in upholding the gender pay gap. LÄS MER

  5. 4. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

  7. 5. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
    Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER