Sökning: "Managerial strategies"

Visar resultat 1 - 5 av 216 uppsatser innehållade orden Managerial strategies.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

3. 2. Business Intelligence and Analytics – a key driver for efficient production? : An empirical study in the food industry

   Master-uppsats, Karlstads universitet

   Författare :Simon Dahlström; Erik Hasslid; [2023]
   Nyckelord :Fact-based Decision Making; Efficient Production; Food Industry; BI A;

   Sammanfattning : Organizational decisions are significant to an organizations' future. Research shows that many organizations tend to make decisions based on previous experiences, ‘gut feeling’ and assumptions rather than facts. This is troubling since decision-makers leave the organization’s future to the hands of chance. LÄS MER

4. 3. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Najda Gvozden; Lovisa Zetterlind; [2023]
   Nyckelord :cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Sammanfattning : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. LÄS MER

5. 4. Enhancing Performance Management System for improved employee satisfaction

   Magister-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Praveen Surendranath; Roopak Ayikkara Kizhakkayil; [2023]
   Nyckelord :PMS; employee; performance; evaluation; satisfaction; Business and Economics;

   Sammanfattning : An effective performance management system plays a crucial role in fostering employee engagement and productivity, which are essential for an organization's success. Employee satisfaction is one of the most important factors. However, the critical aspect of employee satisfaction has been largely overlooked in the existing literature. LÄS MER

7. 5. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER