Sökning: "Maria Franziska Scholl"

Hittade 1 uppsats innehållade orden Maria Franziska Scholl.

  1. 1. Customer Satisfaction within Live Performing Arts: The Case of Programbolaget i Jönköping

    Master-uppsats, IHH, Företagsekonomi

    Författare :Aliaksandra Ramanava; Maria Franziska Scholl; [2012]
    Nyckelord :Non-profit cultural institution; live performing arts; services marketing mix; service quality; SERVPERF; customer satisfaction; customer expectation;

    Sammanfattning : Live performing arts are one of the most important heritages, defining the cultural identity of a society. Since live performing arts are cultural services, the process of experiencing them is pivotal in forming satisfaction on the customer side. LÄS MER