Sökning: "Maria Sehlström"

Hittade 2 uppsatser innehållade orden Maria Sehlström.

1. 1. Är förpackningen viktigare än innehållet? : en studie av ett alkoholföretags kommunikativa Corporate Social Responsibility arbete och hur dess intressenter upplever det

   Magister-uppsats, Medier och kommunikation

   Författare :Maria Sehlström; [2009]
   Nyckelord :CSR; Image; Profile; Stakeholders; Pernod Ricard;

   Sammanfattning : Aim: The aim of this essay is to study the work of an alcohol company’s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company’s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. LÄS MER

3. 2. SATS + e2 = SANT? : en studie av SATS lednings kommunikationsstrategi då träningskoncernen förvärvade den dåvarande konkurrenten e2

   Kandidat-uppsats, Medier och kommunikation

   Författare :Maria Sehlström; [2008]
   Nyckelord :communication strategy; communication processes; SATS; e2; change communication; information; evaluation;

   Sammanfattning : Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? – Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees? Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. LÄS MER