Sökning: "Maria Styvén"

Hittade 2 uppsatser innehållade orden Maria Styvén.

1. 1. Female expatriate managers - why so few?: dual-perspective
   case studies of three Swedish MNCs

   Magister-uppsats, Luleå/Industriell ekonomi och samhällsvetenskap

   Författare :Maria Styvén; Patricia Meijer; [2002]
   Nyckelord :female expatriates; manager; human resources; international; human resource management; kvinnliga chefer; utlandsuppdrag;

   Sammanfattning : The purpose of this study is to gain a deeper understanding of the reasons behind the low ratio of women among expatriate managers of Swedish multinational corporations. It deals with the reasons for the low ratio of women among Swedish MNC expatriates, as described from a corporate perspective and female expatriates’ perspective. LÄS MER

3. 2. Ethics in advertising: Swedish consumers' perceptions of
   sexual appeals and body ideals

   Kandidat-uppsats, Luleå/Industriell ekonomi och samhällsvetenskap

   Författare :Patricia Meijer; Maria Styvén; [2001]
   Nyckelord :marketing; marknadsföring; advertising; reklam; ethics; etik; focus groups; fokusgrupper;

   Sammanfattning : The purpose of this study is to gain a better understanding of Swedish consumers' perceptions of ethically acceptable or unacceptable advertising. It deals with ethical vs. unethical advertising, the risks and disadvantages with controversial advertising, and the control and regulation of ethics in advertising. LÄS MER