Sökning: "Maria Zakharova"

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  1. 1. Shop employees as a source of innovation : A study of Dutch franchise retail organizations

    Master-uppsats, Ekonomihögskolan, ELNU

    Författare :Maria Zakharova; Tim Kruisman; [2012]
    Nyckelord :innovation process; source of innovation; franchise retail; shop employees; stages of innovation process; supply chain integration; franchise; innovatie; innovatieproces; retail; winkelmedewerker; winkel; bron van innovatie; franchise; инновации; инновационный процесс; франчайзинг; розничная торговля;

    Sammanfattning : Background: These days in uncertain circumstances and economic downturn, innovation is very important for organizations. This applies also on Dutch franchise retail organizations (DFRO’s) and its suppliers, which are in focus in this thesis. LÄS MER