Sökning: "Marie Kristina Carlsson"
Hittade 1 uppsats innehållade orden Marie Kristina Carlsson.
1. Gröna märkningar som kommunikationsverktyg : En kvalitativ studie ur företagsperspektiv
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this thesis is to examine the use of certified green labelling together with green labelling created by companies themselves, as a tool within green marketing communication to create credibility for green products. A focus has been placed on department stores within the retail sector. LÄS MER
Resultatsidor:
1