Sökning: "Marjolijne Withvoet"

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  1. 1. Managing the dynamics of e-commerce -The importance of competitive intelligence

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Marjolijne Withvoet; Iona-Marie Gölin; [2001]
    Nyckelord :e-commerce; strategy development; competitive intelligence and benchmarking;

    Sammanfattning : In the form of a multiple case study with one main case study on Volvo CE, this thesis evaluates the importance of using competitive intelligence for the development of an e-strategy. The thesis was written after a benchmark on the e-commerce activities of the competitors within the construction equipment industry had been conducted at Volvo CE. LÄS MER