Sökning: "Marketing Communications Planning"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Marketing Communications Planning.

  1. 1. Etnisk mångfald inom marknadsföringsstrategier : En studie om etnisk mångfald inom företags marknadsstrategier gentemot kunder och konsumenters gensvar på strategierna

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Isabel Tesfazion; Malak Habib; [2021]
    Nyckelord :ethnic diversity; marketing strategies; minority; diversity; segmentation;

    Sammanfattning : Man's global mobility contributes to a culturally heterogeneous society. Society is characterized by ethnic diversity and in step with movements such as Black Lives Matter, expectations of the social performance of marketers have increased. LÄS MER

  3. 2. Regional destinationsutveckling : Visit Roslagen, ett samarbete i tiden?

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Jenny Berntsson; [2015]
    Nyckelord :Destination Development; Planning; Municipality; Sustainable development; networking; collaboration; Roslagen; communication.; Destinationsutveckling; Planering; Kommun; Hållbar utveckling; Nätverk; Samarbete; Roslagen; kommunikation;

    Sammanfattning : En stor andel av Sveriges skatteberäknade inkomster genereras av besöksnäringen. Sverige har på grund av denna närings kraftiga ökning skapat en nationell strategi för både staten och näringslivet. LÄS MER

  4. 3. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Uzezi Dia; [2015]
    Nyckelord :Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Sammanfattning : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. LÄS MER

  5. 4. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
    Nyckelord :integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

    Sammanfattning : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. LÄS MER

  7. 5. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Vanessa Meyer; [2012]
    Nyckelord :recruitment; branding; communications; mobile; media;

    Sammanfattning : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. LÄS MER