Sökning: "Marknadsföring gym"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Marknadsföring gym.
1. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER
2. Arnold är stark, Zlatan är bäst och Svensson är man : en text- och bildanalys av tidskrifter om mäns kroppsideal
Kandidat-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)Sammanfattning : As a further study of the authors' previous work on how the concept of body ideal is defined in gym culture and how body ideal affects the individual, the authors in this work have included media influence as a problem. The question that is answered is “How has the media portrayed the male body, then compared to now? (from 2010 onwards)” and ”How has the picture changed over time with similarities and differences?". LÄS MER
3. Covid-19 inverkan på marknadsföring : En fallstudie om hur Nordic Wellness och Studio Aktiverum har anpassat sin marknadsmix för att ta socialt ansvar
Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : There is no doubt that Covid-19 has affected the world on several different levels. However, it is less clear how the wellness industry has had to adapt to the Government's and the Public Health Agency's recommendations and restrictions. LÄS MER
4. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. LÄS MER
5. Getting Fit From The Living Room : A qualitative study on how the digitalization of fitness services have impacted the customer experience
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose The purpose of this study is to get insights in how the digitalization of fitness services has affected the customer experience, this with a focus on fitness services such as dance classes and PT-sessions online. Theoretical background The theory has its foundation in both the customer journey where different touchpoints are perceived and the factors affecting the customer experience. LÄS MER