Sökning: "Mathias Soini"
Hittade 1 uppsats innehållade orden Mathias Soini.
1. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. LÄS MER
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