Sökning: "Mathias Soini"

Hittade 1 uppsats innehållade orden Mathias Soini.

  1. 1. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Emma Nyberg; Mathias Soini; [2017]
    Nyckelord :Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Sammanfattning : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. LÄS MER